VELUX ART X PARIS DESIGN WEEK
Why is VELUX at Paris Design Week?
Reinventing spaces is at the core of the VELUX mission. By optimizing natural daylight and fresh air, VELUX transforms interiors into comfortable, welcoming spaces bathed in daylight from its roof windows which all feature two fundamental design concepts: functionality and esthetics. Alongside partners like La Redoute Intérieurs, Farrow & Ball, Kramer and SMEG, VELUX invites Galerie Joseph visitors to discover 4 rooms of a house, furnished like a cozy cocoon. Take a journey through decoration and art to experience a new vision of a transformed interior paired with design.
VELUX ART: an artistic immersion at the heart of interior design
In addition to highlighting its innovative products, VELUX is launching its VELUX ART project, where art takes pride of place in interior decoration. Creating an ephemeral gallery, VELUX ART displays the works of illustrator Pascal Campion and photographer Thomas Braut, and showcases the work of OCEANCHILD. This artistic pop-up is also a veritable journey for the senses. Visitors will enjoy a dedicated playlist by Radio Nova in an olfactory ambience created by Essential Parfums. Their art contributes to the experience, showing how transforming a space can be as much about design as about artistic expression in all its many forms, giving a collective boost to our well-being.
Galerie Joseph: three floors, one vision
Galerie Joseph becomes the theater of this transformation. Each floor tells a story. On the ground floor, visitors will discover different facets of the home: from the colorful kitchen by SMEG, to the comfy living room furnished by La Redoute Intérieurs, to the elegant Kramer bathroom. And throughout, Farrow & Ball colors and Essential Parfums fragrances enhance the experience.
On the second floor, the works of various artists are displayed, each one playing with the surrounding space.
In the basement, VELUX rolls out its company history. Here, the brand’s past comes alive, shedding light on the VELUX legacy and its mission to transform spaces.
An annual highlight
At this high spot of design, art and interior design, VELUX offers a unique experience during Paris Design Week. VELUX invites each visitor to feel, experience and imagine a metamorphosis of the space around them. Don’t miss this immersive experience from 7 to 16 September 2023 at the Galerie Joseph, located at 5 Rue Saint-Merri in the 4th arrondissement of Paris.